Idaho Preferred helps farmers, ranchers, and food crafters expand their reach, connect with buyers, and access tools that support real business growth. From statewide marketing and promotional campaigns to direct connections with retailers, distributors, and consumers, the program is designed to move your products into more markets.
Members gain increased visibility, credibility, and access to opportunities that are difficult to build alone, while staying true to their operation and values.
Idaho Preferred is more than a logo. It’s a statewide network of producers, processors, ag-artisans, chefs, distributors, and retailers working together to bring Idaho-grown products to market.
As a program of the Idaho State Department of Agriculture, Idaho Preferred provides trusted recognition and coordinated support to help identify and promote products that are grown, raised, and made in Idaho. With more than 300 members across the state, the program amplifies your story, strengthens your connections, and helps position your business for long-term success.
WHAT IS IDAHO PREFERRED®?
In 2003, the Idaho Department of Agriculture launched Idaho Preferred, a strategic marketing program dedicated to supporting Idaho’s agricultural community. Designed to assist a wide range of stakeholders, including consumers, retailers, distributors, restaurants, chefs, farmers markets, and farm-to-school initiatives, the program makes it easier to identify and source locally grown, raised, and crafted agricultural products. Idaho Preferred connects local producers to a variety of channels, fostering stronger relationships and enhancing market opportunities for all involved.
$115,861,642.63
Reported specialty crop sales for 2025
7,853,746
Impressions (2025 social, outdoor, radio campaigns)
Newsletter subscribers
10,405 B2C and 5,813 B2B and open rate: 42% – distribution: 57,938 overall
2025 Websites
1,493,217 total events, with a 47.28% Engagement rate with 190K Active Users
We are so thankful and proud to be a part of Idaho Preferred! We’ve been given the opportunity to meet local chefs, fellow farmers, and like-minded Idahoans who value local produce like we do. You can’t put a price tag on networking!
Tia Groves, Groves Country Farms (2020)
Garrett Ranches has been a member since the beginning of Idaho Preferred. I was asked to manage our farm stand last year and the first thing I did was to partner closely with them for help with social media marketing, partnering events, and overall support. It was the best decision I made!
Angie Swallow, The Shed at Garrett Ranches (2020)
One of the first things I did after going into business was to join Idaho Preferred. That was one of the best decisions I ever made for my business. They have helped my business increase sales and reach. I got my product into a retail store once just because I had the Idaho Preferred logo on my product!
Bob Wagner, Wagner Foods
Idaho Preferred has been a great support to our business. We love working with those who believe in what we are doing and want us to succeed. It has helped provide more awareness to others of who we are and the opportunities provided on the farm.
Maurina Rowley, Cherry Hill Farms
The Idaho Preferred® Logo
The distinctive Idaho Preferred logo helps consumers easily identify and support Idaho’s food and agricultural products. It’s more than a label. It’s a trusted signal of authenticity.
Established over 20 years ago by Idaho farmers, ranchers, food crafters, retailers, and the Idaho State Department of Agriculture, the program was created to ensure that products marked with the Idaho Preferred name genuinely derive from Idaho agriculture.
*To use the distinguished logo, products must meet specific eligibility standards based on Idaho-grown or raised agricultural content by weight. This protects the integrity of the mark and builds trust with the people who rely on it every day.
We promote, connect, and educate Idaho producers, developing marketplace sustainability or desired growth. Review each producer or partnership packet to learn more about the ways we can support or collaborate with your operation.
IS YOUR BUSINESS A GOOD FIT?
We work with Idaho farmers and locally-sourced food-related businesses. If your business is connected to Idaho agriculture, there’s a strong chance it would belong in Idaho Preferred. Whether you sell fresh produce, create value-added goods, or help bring Idaho-grown products to market, Idaho Preferred is here to support your growth.
Real Tools. Real Growth.
Joining Idaho Preferred means more than getting listed in our directories or use of the distinguished Idaho Preferred logo. It means getting seen, supported, and connected across Idaho’s food and agriculture economy.
As a member, you gain access to strategic promotions, professional marketing tools, and a statewide network designed to help you grow your business, reach new buyers, and expand demand for your products.
*To qualify, your products must meet eligibility standards based on Idaho-grown or raised agricultural content.
Eligibility – What Are the Requirements?
To join Idaho Preferred and access its benefits, businesses must meet eligibility standards tied to the use of Idaho-grown or raised agricultural content.
Requirements vary by product type, but each is designed to ensure authenticity and protect the integrity of the Idaho Preferred brand.
The program operates under Idaho state statute, which defines proper logo usage and ensures transparency for producers, buyers, and consumers alike.
Explore the eligibility requirements or review the full program rules below.
Select the category that best fits your business. This helps us guide you through the right application and ensure you receive the most relevant resources and support.
Grower
Farm producers of raw agricultural products.
Maker
Food and beverage processors; ranch-processed goods; value-added products; ag-crafted goods; and packaged consumer goods.
Restaurants, chefs, schools, and institutions featuring local ingredients.
Supporter
Organizations and businesses that provide services or resources to producers.
Membership Types & Annual Fees
The program fee is based on your type of membership. Different types of membership receive different marketing perks.
Membership Type
Annual Fee
Farmer Partner Products are grown or raised in Idaho
$100
Processor Partner Uses 20% or more Idaho agricultural inputs and is processed in Idaho, including ranch-processed products
$150
Supporter Partner Promotes or supports Idaho agriculture
$200
Why Join Idaho Preferred?
MEMBER BENEFITS
Idaho Preferred connects farms and food businesses to a statewide network built to support growth. Members gain increased visibility, targeted marketing support, and access to buyers, partners, and industry leaders, opening doors to new markets and stronger business opportunities.
Leverage a trusted, state-recognized mark that clearly identifies your products as Idaho-grown or raised—building credibility with buyers and consumers alike.
Whether you’re just getting started or looking to scale into new markets, you’ll be part of a community that believes in local agriculture—and in your success.
Become A member
READY TO GROW WITH IDAHO PREFERRED®?
Join a statewide network committed to supporting Idaho producers and expanding opportunities for local products.
