The Idaho Preferred logo is more than a label. It is a trusted mark that signals your products are genuinely rooted in Idaho agriculture.

As a member, you are authorized to use the logo on eligible products that meet Idaho Preferred standards. While your business may offer a range of products, the logo can only be applied to those that qualify based on Idaho-grown or raised agricultural content.

Build Consumer Trust

• Use of the Idaho Preferred logo on eligible product packaging, signage, and marketing materials.
• Recognition as a verified Idaho-grown or raised product.
• Increased credibility and customer confidence that your product meets verified Idaho sourcing criteria.

Strengthen Your Brand

• Association with a trusted, state-backed program.
• Reinforcement that your qualifying products are grown, raised, or made in Idaho.
• Stronger positioning in retail and direct-to-consumer markets.

Maintain Integrity

• Alignment with a program governed by state statute and eligibility standards.
• Protection of the Idaho Preferred brand and what it represents.
• Clear guidelines that ensure the logo is used only on 
approved products.