Idaho Horticulture Month Marketing Kit

Idaho Horticulture Month Marketing Kit

Governor Little has proclaimed May as Idaho Horticulture Month. The inaugural proclamation recognizes the impact that horticulture has on Idaho’s economy, environment and over all quality of life.

We are observing this growing season with our Annual Horticulture Marketing Campaign from April through Mid-June to increase consumer awareness of locally available nursery products. This year we are incorporating a Governor’s Proclamation in May to identify a Idaho Horticulture Month, with the tag line of, “Let’s Grow Local, Idaho!” to promote and connect local nursery greenhouse growers, garden centers, and retailers with shoppers and help you grow your marketplace. Idaho Preferred provides the tools and resources to help nursery and greenhouse growers take advantage of the coordinated campaign effort and properly market their business during the growing season.

Did you know Idaho horticulture…
–Contributes nearly $1Billion to the state’s economy.
–Creates nearly 14,500 jobs annually.
–Enhances Idaho’s air quality and contributes to habitats for Idaho wildlife while also beautifying personal and public property for enjoyment by Idaho residents and visitors.

Here’s Your Digital Marketing Kit

To help you and other nursery and greenhouse growers spread the word about the importance of buying and sourcing Idaho-grown plants, trees, flowers, shrubs and sod this growing season, Idaho Preferred has created a marketing kit that includes customizable social media templates and captions. Get your promotions underway and use these resources to help amplify your marketing! It’s easy as 1…2…3.

1. Check your Member Directory Page
2. Order Signage and Point of Sale supplies
3. Collaborate with us! Send us your video clips of gardening classes and special events so we can feature you on social media! Use the customizable social media graphics and captions to spread the word!

1) Update Your Idaho Preferred Directory Page

For this year’s promotion, we have launched the Idaho Preferred Horticulture Member Directory and search engine. In addition to being a directory and search engine, this page includes horticultural, gardening and planting resources for consumers and horticulture businesses alike. As we run our promotions through both digital and traditional outlets we will be redirecting traffic to the Idaho Preferred Nursery Directory to encourage consumers to find local nurseries, greenhouses, and retailers near them for their purchasing needs.

Your Directory Profile is your selling platform and you will want to make sure it is updated with visuals and descriptions to help share your story and what you do.

https://idahopreferred.com/products/nursery/

Email any updates to idahopreferred@isda.idaho.gov

Make sure your information is correct in our Nursery Guide Blog Post! This Guide directs a lot of traffic to our website, and we want to make sure that the many Idahoans who are looking for hardy plants, trees, shrubs and sod to grow this year will have the correct information for their trusted Local Nursery and Greenhouse growers sourcing options.

Idaho Preferred Nursery Guide and Blog Post:

https://idahopreferred.com/idaho-nursery-guide/

2) Order Your Store and Plant Promotional Items/Signage Here

Order your complimentary in-store and plant signage. To help shoppers know you sell locally grown greenery order from many options such as feathered flags, yard signs, counter signs, and table toppers. For your plants look at the nursery section to find plant and basket tags, tree wraps, plant stakes, and more!

Check out the signage in from the Promotional Items Catalog and then place your order through the link below. You can also email us at idahopreferred@isda.idaho.gov

ORDER YOUR SIGNAGE AND TAGS HERE!

3) We Want to Feature You!

Send us your content so we can collaborate on social media with you! If you have short video clips of you and your employees, nursery or greenhouse in action, please share so we can feature your business on social media! You can upload your clips here: Horticulture Month Video Clips

Social Media Customizable Graphics and Caption Inspiration

We’ve put together customizable social media graphics with general messaging for you to post on your social media channels to help Idahoans and beyond the importance of purchasing locally grown plants if possible. The photo templates are accessible through Canva and you can swap the photo out to one better suited for your particular business. It’s great to let consumers know that they can identify locally grown items by finding the Idaho Preferred logo on products throughout your store.

Social Media Graphics sized for IG/ FB Posts: Use this link to switch out the images on these templates and replace with your own photos or update the text.

Use our social media graphics and captions to showcase your products, attract customers, and promote your business. Share your own photos and stories too, using the hashtags #livegrowlocalidaho or #idahopreferred . Let’s make the growing season one of the greenest ones yet!

Social Media Graphics sized for IG/ FB Stories: Use this link to switch out the images on these templates and replace with your own photos or update the text.

Social Media Graphics sized for Pinterest: Use this link to switch out the images and replace with your own.

Social Media Graphics sized for Twitter: Use this link to switch out the images and replace with your own.

Social Media Graphics sized for LinkedIn: Use this link to switch out the images and replace with your own.

General Social Media Captions

Sharing on social media and in your newsletters is one way to maximize consumer reach in finding locally grown products. Be sure to tag or mention us @idahopreferred so we can help spread the word and re-share your content. We will tag other media groups, appropriate influencers, and industry professionals when we re-share to increase the reach!

Use the following general captions for your own posting schedule, or let the words inspire your own post. The messaging should include #LiveGrowLocal #IdahoPreferred #IdahoAgriculture #letsgrowlocalidaho

Transform your backyard into a stunning oasis with our Idaho-grown plants! Our resilient beauties are specially grown in Idaho to withstand our state’s unique climate and soil conditions, ensuring that they not only survive but thrive in your garden all season long. As a local nursery grower, we take pride in bringing you the best quality plants that will make your garden the envy of the neighborhood. Come visit us today and let us help you create your dream garden! #LiveGrowLocal #IdahoPreferred #IdahoAgriculture #letsgrowlocalidaho 🌻🌳🌷

Spring into action this May and support Idaho’s thriving Nursery and Greenhouses! Look for the Idaho Preferred logo when you are buying for your lawn and garden needs! You’ll not only get beautiful plants, flowers, shrubs, and trees that are acclimated to thrive in your growing region but support local from the ground up!#LiveGrowLocal #IdahoPreferred #IdahoAgriculture #letsgrowlocalidaho🌼🍅🥬

Looking for hardy plants that can survive Idaho’s unique climate and varied soils? Look for the Idaho Preferred logo at your local Nursery, Greenhouse, or Garden Center! Locally grown and propagated plants are acclimated to Idaho’s unique climate and soil conditions, and tend to thrive in Idaho! Local Idaho nursery and greenhouse growers have everything you need to create a beautiful garden and backyard! #LiveGrowLocal #IdahoPreferred #IdahoAgriculture #letsgrowlocalidaho 🌻🌳🌷

What grows in Idaho thrives in Idaho! From the mountains to the valleys, from the high desert climates to the majestic alpine zone, the Gem State is a garden paradise. Look for the Idaho Preferred logo and know that when purchase lawn, garden, and landscape products with the logo, your plants will thrive in your own lush garden scape! #LiveGrowLocal #IdahoPreferred #IdahoAgriculture #letsgrowlocalidaho 🌺🌿🌸

Additional Marketing Ideas to Engage Customers this Season

Giveaways are always a fun way to increase public awareness and engagement.
Gardening and landscaping contests.
Photo Contests are easy to run on social media. Make sure they tag you!
Scavenger hunts, or backyard garden bingo, or hosted home garden tours featuring your products.
Getting to Know Your Growers/ Garden Experts and social media shout outs.

Submit Your Specialty Events to Our Community Calendar Here:

Add your gardening classes, festivals, and other special events to our community calendar here: https://idahopreferred.com/contact-us/