In Idaho, cattle outnumber people. It’s a statistic that catches some off guard, but for the families who’ve made a life here, it simply reflects the rhythm of rural living. Cattle ranching isn’t just part of Idaho’s landscape, it’s part of its identity.

That’s the heart of Desert Mountain Grass Fed Beef, a cooperative made up of independent, multigenerational ranching families who’ve come together with a shared mission: to raise 100% grass fed beef.

Managing grasslands with intention is central to their stewardship. Bob Howard, founding member and owner, explains how rotational grazing keeps grasses in a youthful, actively growing state—maximizing their ability to draw down and store carbon in the soil. But it’s all about balance. Letting grasses grow too tall or grazing too heavily interrupts that natural process. As Bob puts it, “We can help sequester the carbon their cars burn.” It’s a powerful reminder that well-managed cattle operations aren’t the problem—they’re part of the climate solution.

Desert Mountain’s commitment goes beyond raising great beef—they meet GAP 4 animal welfare certification, a rigorous standard that guarantees humane treatment, pasture access, and full traceability from birth to butcher. For Bob, the work is deeply personal. “I’ve got 12 grandkids,” he says. “I want to make sure this land stays healthy, and that they have good food to eat.”

Their beef is marbled, tender, and flavorful, the kind of quality that speaks for itself on the grill or in a taco. You can find Desert Mountain Grass Fed Beef at Atkinsons Markets, the Boise Co-op, and Whole Foods across Idaho, and on menus at local favorites like Diablo & Sons Saloon and Holy Cow. It’s beef raised by families who care—not just about the product, but about the future of Idaho’s land and communities.

Curious about how this cooperative is redefining ranching? Learn more about their regenerative approach below and where to find Red Wagyu beef near you.